03 Mar 5 Power Components Of A LinkedIn Profile
A priceless tool that has the potential to generate brand awareness, boost your online reputation, and forge partnerships and networking opportunities….
You guessed it – LinkedIn.
We’re sure you heard all the buzz.
We won’t lie to you; it’s powerful. 75% of our clientele resulted from relationships built on LinkedIn.
It’s a giant pool of pros in all industries, and we want to help those who may be struggling with their LinkedIn profile setup.
Maximizing the ROI of the LinkedIn platform and to kickoff the first part of a solid LinkedIn strategy – you must have a solid online presence. And that starts with a bangin’ profile.
Keep reading to learn about the five key components of a LinkedIn profile.
#1 Profile optimization
What we mean by ‘profile optimization’ is making your LinkedIn profile searchable. It’s the best place to begin if you want results.
Think of LinkedIn and other social platforms, as “mini Googles”. Think SEO.
Every social network has an internal search engine, which means you want to use the right keywords and keyword phrases throughout your profile, to help your profile appear in search results.
From the headline to current and past experiences, be strategic about the words you use.
#2 Picture perfect
According to LinkedIn, having a profile image is an easy way to “one up” your competitors that have faceless profiles. What’s a social media profile without a profile picture?
Having a profile image results in 9x more connection requests received, 21x more engagement, and 36x more messages.
Simply put, don’t be lazy. Upload a high-quality image of YOU – looking at the camera with a confident smile. Oh, and avoid busy backgrounds and all other unnecessary or distracting elements.
Your profile image is one of the first impressions made on a profile visitor, so “put your best face forward”.
Check out the example below of our fearless leader – Jason Luboyera.
He’s looking directly into the camera with a handsome smile that wreaks confidence. And the solid background does nothing but make Jason stand out.
#3 The Background is Essential
If you’re still rocking LinkedIn’s default background image (see below)….you know the one that’s light-blue and houses lines and dots, that’s just wack. Your online reputation deserves better than that.
Your profile image and background work in tandem to tell a short story. The background image is prime real estate to tell your story – who you are, what you do, what you offer, and even a call-to-action.
It should be eye-catching and targeted towards your audience. It should be minimal, as not to compete with your profile image. But, at the same time, it should be impactful. And remember, “targeted”, “impactful”, “minimal”, these words are all relative.
Take a look at Kiva Slade’s profile image and background working in tandem. What she does, what she offers, where to find more info, as well as an accomplishment.
#4 The attention’s in the headline
Dubbed the most important piece of a well-created LinkedIn profile is the headline. Along with your visual tag team – your profile and background image – the headline is the “cherry on top”.
You have 220 characters to sell yourself, promote your brand, share your core expertise, or push your marketing message or value prop.
Keep in mind – use keywords and keyword phrases relevant to your overall online presence; be clear and concise; be creative; and have fun with it.
#5 Showcase your most amazing self
Talk about real estate. The LinkedIn summary is truly your playground. This is where you “toot your own horn” and educate your profile visitors and potential customers.
Through engaging, descriptive, actionable words, tell them about you, your expertise and experience, and most importantly, how you can help them.
Don’t be afraid to get personal, use humor, or use the occasional emoji on your social media profile. Yes, even on LinkedIn.
Be sure to keep the length at 2,000 characters or less, always write in first person, and be very clear about what you want the profile visitor to do next.
Lastly, refer to our first point – “profile optimization”. In your content, use keywords and keyword phrases that not only resonate with your audience, but are relevant to your industry. Needless to say, optimization is a major part of your LinkedIn profile setup.
Sure, there are many more aspects of a LinkedIn profile, but we wanted to touch on these five. Keep your Experience section up to date, especially the first 2-3 entries. Don’t sleep on giving and asking for Recommendations and Skills endorsements.
Really take the time to hone in on your skills and experiences that speak to your potential customers, and how you want to present yourself.
Gone are the days of LinkedIn serving as a digital resume or CV holder. It has transformed into a platform that acts as a personal website, sales landing page, and a personal branding hub.
Lastly, if you’d like some fresh eyes to look over your profile or want suggestions on how to spruce it up, we’re happy to help.