The internet has woven itself into every aspect of our society. It’s changed how we live by reinventing the way we talk to friends, meet dates, learn skills, and shop. Not to mention how it has entirely redrawn our business landscape in the process! Several industries...
When it comes to email marketing, you have seconds to grab the attention of the recipient. Most people are bombarded with tons of emails daily, many of which are completely ignored or deleted with a quickness. Very few are opened and read. So, this begs the...
Whether lead generation, sales, or online user engagement, the right type of content connects with customers and achieves your desired outcome. However, if the wrong platform is used to deliver the “right” content or vice versa, the desired outcome(s) will be null. From our experience, in order...
As a business owner or entrepreneur, your customers are major assets. Not only are you vying for their purchasing dollars, but you are also competing for their attention, trust, and loyalty to your brand. Essentially, you want to let them know that you have the...
When it comes to marketing your product or service, sharing your brand story, educating your customers, and/or increasing sales, there are two major actions business owners and entrepreneurs should take: Create meaningful, laser-focused content Distribute that content to the intended audience While both are major components...
We bet you didn’t know that sales, copywriting, and the buyer’s journey work hand in hand. Sales, sales, and more sales. Every business wants and needs sales to thrive. This is where the buyer’s journey comes in. The buyer’s journey, which includes three stages (Awareness, Consideration, Decision)...